What Makes A Product Marketing - 1398 Words

John Doe, a typical parent of a toddler going to purchase a box of cereal, must first decide a few things before he will become in possession of the cereal. First he must choose at which store he will shop. Next, he must decide what type of cereal to purchase. And finally, he must choose a brand of the particular style of cereal to buy. All of these decisions can surprisingly be influenced by companies. In fact, most of the time consumers are unaware that they are being controlled, so to speak. Many tactics are employed, and many of the tactics are quite imaginative. This manipulation serves to not only increase a company’s profits, but also it serves to make the brand more recognizable. The game of product marketing is remarkably complex due to the influences on consumers through product design, product advertising, and product placement. Part of what makes a product attractive is its appearance. From cellphones to coffee, this statement is both accurate and vital to the marketability of the product. Three of the main components of the product, as well as its packaging, include the materials used as well as colors and sizes. The utilized materials can convey different meanings to a consumer. Looking at the popular Apple iPhone, a part of Apple’s design philosophy is to achieve what is often referred to as a premium feel, though there is no such things as a quantifiable premium. They do this by creating a phone with a solid, metal body. Because of this, consumers associateShow MoreRelatedWhat Makes A Product Marketing?2228 Words   |  9 Pagesdecide what type of cereal to purchase. And finally, he must choose a brand of the particular style of cereal to buy. All of these decisions can surprisingly be influenced by companies. In fact, most of the time consumers are unaware that they are being controlled, so to speak. Many tactics are employed, and many of the tactics are quite imaginative. This manipulation serves to not only increase a company’s profits, but also it serves to make the brand more recognizable. The game of product marketingRead MoreMarketing Strategy : Price Is What Makes Profits And How Customers Perceive The Value Of A Product Or Service1486 Words   |  6 PagesMarketing Strategy: Price Price is what makes profits and how customers perceive the value of a product or service. Companies will determine prices based on their financial status; quality, costs and the nature of the good. According to Armstrong, G., Kotler, P. (2015), â€Å"price is the sum of all the values that customers give up to gain the benefit of having or using a product or service† (p. 266). Also, pricing is a very important element to achieve organizational objectives, projects, and profitsRead MoreDescribe the Particular Contextual Situation in Which Modern Marketing Evolved and Thrived.1465 Words   |  6 Pagesmodern marketing evolved and thrived. Marketing has developed and changed drastically over the last 50 years and businesses have had to adapt to this change in various ways ranging from their advertisement technique, who they aim their products at and to the way in which they care for the environment through being corporately socially responsible. The keys points are the way in which it had changed and why it has changed which will be looked at into depth in the core of the essay. Marketing hasRead MoreMarketing Strategies For Business Marketing894 Words   |  4 Pagesfinal customer of products is considered to be a business-to-business model. (What is business-to-business (B2B)?, 2016) These types of businesses have distinct differences from business-to-customer companies that raise multiple marketing hurdles to jump. Some of these differences include longer sales cycles, more complex products or services, few identifiable buyers, less buyer research, and different channels for marketing strategies to use. (What Makes Business-to-Business Marketing Different?, 2016)Read MoreBachelor s Degree Lets Marketing Essentials1515 Words   |  7 PagesBachelor’s Degree LETS Marketing Essentials 1 While researching marketing from different websites and textbooks I have come across many definitions for the word ‘marketing’. Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Philip Kotler (2008). Marketing has 4 strategies for example the 4 PS, Price, Product, Place and Promotional Strategy. Marketing involves the development of a product, the determination of its priceRead MoreThe Major Elements Of Marketing856 Words   |  4 PagesThe four Ps approach to marketing has been widely regarded as the traditional approach to marketing. While the value approach concentrates on delivering value to the consumers or customers, the 4Ps approach is evidently concentrated not on customers, but on the product itself. The major elements of the four Ps approach of marketing are product, price, place, and promotion; by that, the four Ps elevate product in the marketing plan while the value approach components are creating, communicating, deliveringRead MoreMarketing Mix1265 Words   |  6 PagesWhat does the phrase marketing mix mean? What is the purpose of the marketing mix? The marketing mix is a process most organizations use to bring a product or service to market. The four Ps is a go od way to define the marketing mix tool. The four Ps or four elements of the marketing mix are product, place, price, and promotion, which are used to satisfy consumers’ needs and the objectives of the organization. After a target market is selected, â€Å"†¦the firm must take steps to satisfy [the customers]Read MoreMarketing Plans: Analyzing the Product Success of Coca Cola1183 Words   |  5 PagesIntroduction Marketing planning is a key to either success or failure of products in marketing management. This paper analyzes the meaning of a market plan and how it has helped the product or services to be more successful and on the other side, how the market plan has made the product to become of great failure in most organizations. The paper will also analyze an overview of some movies considered to be a failure as well as, extrapolating the problems in studios plan, forecasting at the demandRead MoreMarketing Mix Paper1580 Words   |  7 PagesMarketing Mix Paper 1 RUNNING HEAD: MARKETING MIX PAPER MARKETING MIX PAPER Tony Jones Hayward State University Marketing Mix Paper 2 Introduction In this paper about the Marketing Mix, it will explain the elements of the marketing (product, place, price, and promotion). I have enclosed a chart about the Pricing Strategies Mix. I will also be selecting an organization by the name of Target in whichRead MoreThe Marketing Principles of Fruit Winder Essay846 Words   |  4 PagesThe Marketing Principles of Fruit Winder There are 5 main principles of marketing. They are * Understanding customer needs. * Co-ordinating functions to achieve marketing aims. * Adopting a marketing approach. * Effective customer communications. * Constraints. UNDERSTANDING CUSTOMER NEEDS – Kellogg’s need to identify and understand the needs of both their existing customers, as well as any new potential customers. They will need to adapt their marketing